With all the product availability today, we feel it is our responsibility to research them and offer the best we can find. Value is another criteria that needs to be considered. Many of the very expensive products are just that because they are worth it. We know that not all our clients can afford these products so we strongly consider the Value aspect of these quality products. We like to relate our products to the Good, Better and Best scenario. Another factor we use to determine what products we carry is that we do not take the path of least resistance by recommending all the products because of the brand name. We know that many products differ between manufacturers and many products differ in quality from the same manufacturer. One may have a great hair spray, another, a great conditioner, another a great gel, etc. We take all factors into consideration before we offer these products to our clients.

After completion of our extensive research and test marketing program, we have found that our "JA" John Amico products have out performed every other manufacturer's product line. Keeping in mind our above mentioned statement, the results are that some of our "JA" products work as well as anything we have ever used, most work considerably better and some are so revolutionary that nobody has anything similar. Due to our exclusive agreement with Amico Educational Concepts, we have agreed to carry the complete product line.

In addition to their quality and value, they take a totally different approach as to how they market these products. They truly recognize the negative effects that the consolidation of the industry, by the major manufacturers, will have on the general public. They offer an alternative. Instead of just changing labels for distribution purposes, they will only sell their products to licensed cosmetologists and salon owners. They know who the professional is that should be responsible to the client.

Razor's Edge is a member of "Share the Wealth" and The Salon Association.